The one size fits all philosophy is just one reason why legacy motorcycle manufacturers are suffering.

The Swiss Army Knife of Motorcycles is a title given to various bikes over the years. These motorcycles are flexible enough in their power delivery and handling capabilities to fulfill a number of roles, from commuting to touring.

Except for the 1973 Laverda 3C featuring adjustable handlebars, few other manufacturers have addressed the requirement for flexible rideability. Namely, the relationship between bars, seat, and footrests.

Safety’s Correlation to Rider Ergonomics

This triangulation dictates the stature of the rider, with limited adjustment options available.

During our extensive user testing and fleet service interviews, it became apparent to us that safety also relies heavily on rider ergonomics and ease of use under various riding conditions.

With this in mind, we have created robotically adjustable ergonomics that work in unison with the bike’s bank of advanced sensors.  

For the first time, your motorcycle will adjust to you rather than you having to adapt to the bike.

Adjustable Motor

Not only will it be possible to adjust the height of the handlebars and windshield, but you will also be able to adjust the seat height and footpegs, all at the push of a button.

All of these adjustments can be carried out while on the move. The rider can choose either a pre-set configuration or adjust seat, windshield, and handlebars smoothly and precisely to the perfect combination.

Adjustable Motor

These unprecedented levels of flexibility are incredibly important for combatting rider fatigue and allowing for maximum control in all situations.

Get bogged down in urban jams, and a more upright stance can be achieved to take the weight off the wrists and neck.

Back on the highway and fatigue-inducing buffeting is taken care of at the press of a button.

This riding ergonomic is highly important as any rider will confirm, but is one that has been largely overlooked by the motorcycle manufacturers. A cursory nod in this direction is present in motorcycles with variable seat height, however, this has to be adjusted manually, off the bike.

Driven by Rider Feedback

At Damon, we firmly believe that innovative robotics and advanced electronics are rider aids that should be driven by feedback from the most important element in this equation; the rider.

As motorcyclists ourselves, our own experiences together with extensive rider research, interviews and testing have brought about the type of radical improvements to safety and comfort that motorcyclists both want and need.

The unique flexibility of Damon’s technology also lends itself well to the fastest growing and most underserved section of the motorcycling community; female riders.

According to recent figures by the Motorcycle Industry Council (MIC), women riders currently account for 19 percent of all motorcyclists and make up the largest proportion of new riders.

The MIC’s stats also reveal that the majority of female riders have a high standard of education, 22 percent were Gen X and 26 percent Gen Y. In other words, a ready-made market of tech-savvy, 25-54-year-olds.

Designed for rideability

We believe an adaptive motorcycle is a safe motorcycle, which is why its design in terms of safety and ride-ability needed a radical re-think.

Adjustable Motor

By tearing up the legacy rulebook, starting with a blank sheet and pushing the boundaries of robotics, electronics, and AI, Damon has produced a riding experience where for the first time, one size does fit all.

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